The long awaited Justin Bieber “Boyfriend” video has made its VEVO premiere.
Island Def Jam Music Group commissioned a music video to be directed by Colin Tilley, who previously worked with Bieber on the music video for “U Smile” (2010). Filming sessions occurred on the week of March 28, 2012, and took place in a studio located in California. Bieber revealed that the music video doesn’t have a “steady concept,” adding that it mostly features artistic shots intercalated with dance scenes. He continued to explain, “It’s not like ‘Justin follows this girl to this spot.’ No, it’s a bunch of amazing scenes: Like a fire scene, we have an ice scene.” On April 3, 2012, a teaser of the clip was unveiled by Bieber.
Checkout the video below: